Apple Faces Legal Complaints for Tracking Users Without Consent
Posted on November 16th, 2020 by Kyle Torpey and filed under Online Privacy.
According to Reuters, European privacy activist Max Schrems has filed complaints with authorities in Germany and Spain regarding allegedly unlawful tracking of its users by Apple, who has been increasingly touting their focus on user privacy.
In the past, Schrems has also filed privacy-focused lawsuits against Facebook.
The complaints against Apple revolve around the Identifier for Advertisers (IDFA), which Schrems says is a way for Apple and advertisers to track iPhone users without first gaining consent.
Privacy-enhancing changes that are expected to roll out to iPhone users soon would restrict use of the IDFA for third-party advertisers but not for Apple themselves.
Nov 17 Update:According to Reuters, Apple has referred to these complaints as “factually inaccurate” in a statement on the matter. The iPhone-maker says they do not access or use the IDFA on users’ devices for any purpose.
Kyle is the creator of The Crypto Feed. Before founding The Crypto Feed, Kyle was a longtime freelance Bitcoin writer at places like Forbes and Bitcoin Magazine.